Nick Murray's Scripts

Nick Murray's Scripts, What to say and how to say it

In Scripts, I've drafted every important statement an investment advisor would ever want to make to a client or prospect – with robust but non-argumentative responses to all the major species of questions and objections – in the simplest and most direct language. The focus here is not what to think, but what to say, and exactly how to say it.
 
In our profession, the messenger becomes the message: people rarely buy our advice so much as they buy us. The ability to speak and write to clients warmly, clearly and compellingly is therefore to be prized above all the other arrows in the advisor's quiver.



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